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Contents Preface Acknowledgments Chapter 1. Perspectives on Planning for Athletic Programs Planning Is Important What Is Planning? Types of Plans Advantages of Planning for Athletic Departments Planning's Place in the Athletic Program Resistance to the Planning Process Lack of Management Training Planning Is Perceived as Unnecessary Implementation Problems The Greatest Needs of Today's Athletic Programs Summary Chapter 2. Overview of Strategic Planning What is Strategic Planning? The Strategic Planning Process in Athletics Defining Purpose Analysis and Assumptions Establishing Objectives Strategy Development Operational Plans Evaluation and Control Strategic Planning as a Process Strategy Implementation Summary Planning Process Worksheet Chapter 3. Defining Your Purpose The Importance of Defining Purpose Writing a Statement of Purpose Sample Mission Statements Evaluating a Purpose Statement Summary Purpose Statement Worksheet Chapter 4. Analysis and Assumptions External Analysis: Athletics in the Midst of Rapid Change Assessing Opportunities and Threats in the External Environment Internal Analysis Assessing Strengths and Weaknesses Making Assumptions Summary Analysis and Assumption Worksheet Chapter 5. Establishing Objectives Nature and Role of Objectives in Intercollegiate Athletics Alternatives to Managing by Objectives Characteristics of Good Objectives Types of Objectives Included in a Strategic Plan for Athletics Attendance Objectives Fundraising Objectives Constituent Objectives Using Environmental Analysis Data to Set Objectives Performance Contracts Periodic Review Summary Objectives Worksheet Chapter 6. Developing Strategy and Operational Plans Strategy Concepts Alternative Strategies Differentiated Strategy Focus Strategy Factors Influencing the Strategy Selected Operational Plans Summary Strategy Development Worksheet Chapter 7. Evaluation and Control Procedures: Monitoring, Feedback, and Reward Integration of Planning and Control Performance Evaluation and Control Attendance Monitoring and Control Contribution/Cost Controls Constituent Feedback Establishing Procedures Staff Performance Evaluation Guidelines Rewarding Exceptional Achievement Summary Evaluation and Control Worksheet Chapter 8. Raising Your Sights and Sharpening Your Tools Through the Use of a Planning Audit The Planning Audit Audit Personnel Objective, Scope, and Breadth of Audit Audit Data and Reporting Format Increasing the Level of Sophistication in Planning Summary Planning and Management Systems Audit Worksheets References Appendices Appendix A: Outline of a Strategic Plan Appendix B: Summary Strategic Plan Appendix C: Detailed Strategic Plan Appendix D: Employee Evaluation and Development Forms Index Reference Notes Included
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After graduating from Florida State College for Women (FSCW) Katherine Montgomery became an instructor at the college and began training to head the new Physical Education program. Montgomery began her career just as a contentious argument over the right type of athletics for women was peaking. As a student, she had participated in and advocated for athletics on behalf of her fellow students. Montgomery assumed the duties of the head of the Department of Physical Education at FSCW in 1923 when critics were beginning to act on their concern for women's participation in competitive athletics. At a meeting held that same year, leaders in women's education, athletics, recreation, and fitness concluded that women should be restricted from participating in certain athletic events, a decision which affected women's sports throughout the country. The impact of Montgomery's change of heart can be seen in the effect on women's athletics at FSCW and throughout the South. This study not only brings to light the history of an extraordinary woman but also illuminates the tensions surrounding the evolution of women's athletics in the United States.
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